Branding Guidelines

Welcome to our hub for partner guidelines and assets. We want to simplify the usage of our logo and branding.

By using this guides on this page, please ensure that you’re using the Callroute logo and name correctly.

Please download our logo kit using the button below.

Our Logo

We have 2 versions of our full color logo, inline (preferred) and stacked.

Inline

Stacked

Logo Clearspace

Callroute branding guidelines logl clearspace.

The logo and the icon clearspace is equal to the size of the letter ‘l’ marked as x in the diagram.

Minimum size

The minimum size of our logo on digital screens is 95px wide and for digital print, 25mm wide.

95px wide

25mm wide

Logo Contrast

Callrounte logo, a 8x8 company.

#FFFFFF

Callroute horizontal logo white an 8x8 company.

#2C2461

Do not

Change the colours of the logo

Stretch or compress the logo

Place the logo on top of busy backgrounds

Alter the logo with text

Our Name

  • Callroute

  • CallRoute

  • Call Route

Our Web Colors

Dark Blue

#2C2461

Mint

#08D1D6

Blue

#17D4F0

Violet

#A129E3

Purple

#825CF5

Dark Purple

#6b4acc

Indigo

#5055a1

Dark Grey

#E3E3E3

Light Grey

#F2F2F2

Black

#2E2621

Our Print Colors

Dark Blue

100, 99, 29, 32

Mint

63, 8, 20, 0

Blue

76, 12, 0, 0

Violet

33, 100, 0, 0

Purple

74, 96, 0, 0

Dark Purple

74, 89, 0, 0

Indigo

66, 77, 0, 0

Dark Grey

59, 51, 50, 20

Light Grey

30, 24, 24, 00

Black

75, 75, 63, 62

Lozenges, Discs & Donuts

Please follow the below guidance for creating any of our lozenges, discs, and donut graphics

Disks

Discs must be a solid color. Never a gradient.

Donuts

Donuts must be a solid color with a white interior. Never transparent.

Lozenges

Lozenges can be gradient 90 degree orientation and 50% or solid colors and rectangle shape with full rounded sides.

Typography

Please follow the below guidance for creating any of our lozenges, discs, and donut graphics

Nunito Sans

Nunito Sans Normal (400)

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

1234567890!@£$%&

Nunito Sans Semi-Bold (600)

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

1234567890!@£$%&

Nunito Sans Bold (700)

ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

1234567890!@£$%&