Branding Guidelines
Welcome to our hub for partner guidelines and assets. We want to simplify the usage of our logo and branding.
By using this guides on this page, please ensure that you’re using the Callroute logo and name correctly.
Please download our logo kit using the button below.
Our Logo
We have 2 versions of our full color logo, inline (preferred) and stacked.
Logo Clearspace
The logo and the icon clearspace is equal to the size of the letter ‘l’ marked as x in the diagram.
Minimum Size
The minimum size of our logo on digital screens is 95px wide and for digital print, 25mm wide.
Logo Contrast
The Callroute logo must be on either white or dark blue backgrounds.
Do not
- Change the colours of the logo
- Stretch or compress the logo
- Place the logo on top of busy backgrounds
- Alter the logo with text
Our Name
When using our name in your online or offline content please ensure that you format it correctly.
Callroute
CallRoute
Call Route
Colors
Web Colors
Callroute Dark Blue
#2C2461
Callroute Mint
#08D1D6
Callroute Blue
#17D4F0
Callroute Violet
#A129E3
Callroute Purple
#825CF5
Callroute Dark Purple
#6B4ACC
Callroute Indigo
#6B4ACC
Callroute Dark Grey
#E3E3E3
Callroute Light Grey
#F2F2F2
Callroute Black
#2E2621
Print Colors (CYMK)
Callroute Dark Blue
100, 99, 29, 32
Callroute Mint
63, 8, 20, 0
Callroute Blue
76, 12, 0, 0
Callroute Violet
33, 100, 0, 0
Callroute Purple
74, 96, 0, 0
Callroute Dark Purple
74, 89, 0, 0
Callroute Indigo
66, 77, 0, 0
Callroute Dark Grey
59, 51, 50, 20
Callroute Light Grey
30, 24, 24, 00
Callroute Black
75, 75, 63, 62
Lozenges, Discs & Donuts
Please follow the below guidance for creating any of our lozenges, discs, and donut graphics
Discs must be a solid color. Never a gradient.
Donuts must be a solid color with a white interior. Never transparent.
Lozenges can be gradient 90 degree orientation and 50% or solid colors and rectangle shape with full rounded sides.
Typography
Nunito Sans is our typeface. Callroute uses Nunito Sans in all online and offline materials.
Nunito Sans
Nunito Sans Normal (400)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&
Nunito Sans Semi-Bold (600)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&
Nunito Sans Bold (700)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&
Orto for Teams
Our Orto for Teams product uses the same design principles as our main Callroute brand.
#FFFFFF
#030722
Minimum Size
The minimum size of our logo on digital screens is 70px wide and for digital print, 18mm wide.
Colors
Web Colors
Orto Navy
#030722
Orto Dark Teal
#1e6876
Orto Teal
#31acc6
Orto Turquoise
#3dc1c7
Orto Blue
#6fcde4
Orto Lilac
#e4b1f8
Orto Dark Grey
#E3E3E3
Orto Light Grey
#F2F2F2
Orto Black
#0b0e17
Print Colors (CYMK)
Orto Navy
100, 90, 51, 76
Orto Dark Teal
83, 38, 40, 25
Orto Teal
71, 9, 20, 0
Orto Turquoise
66, 0, 27, 0
Orto Blue
56, 0, 11, 0
Orto Lilac
20, 36, 0, 0
Orto Dark Grey
59, 51, 50, 20
Orto Light Grey
6, 4, 5, 0
Orto Black
93, 81, 57, 85
Lozenges, Discs & Donuts
Please follow the below guidance for creating any of our lozenges, discs, and donut graphics
Discs must be a solid color. Never a gradient.
Donuts must be a solid color with a white interior. Never transparent.
Lozenges can be gradient 90 degree orientation and 50% or solid colors and rectangle shape with full rounded sides.
Typography
Nunito Sans is our typeface. Orto for Teams uses Nunito Sans in all online and offline materials.
Nunito Sans
Nunito Sans Normal (400)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&
Nunito Sans Semi-Bold (600)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&
Nunito Sans Bold (700)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz
1234567890!@£$%&